A week today, I’ll be heading down to one of my favourite Leicester venues, The Cookie, to watch a band that I really cannot make my mind up about.
Heyrocco came to my attention by virtue of a press release that promised the earth. Here’s a band that are “in pursuit of becoming the biggest and loudest rock band of their generation.” It’s probably mandatory for any band trying to launch careers but it’s refreshing to know that Heyrocco have a “compelling image and an onstage persona that’s in-your-face rock and roll.” Just in case there’s any doubt (there is), it’s of great relief to know that this is a band already endorsed by Kerrang! and Huw Stephens of Radio 1. Sounding like the first Foo Fighters album, this is “perfect rock with massive hooks and sign along choruses“. (The press release suggests sign along choruses – I’m not sure what that might be!!!)
When confronted with such hyperbole, my typical response is to press delete but something had grabbed my attention. I had five minutes to spare and I thought I’d at least have a listen to their single, ‘Melt’. First impressions are that it’s undeniably derivative.
But then I’m drawn to the words of ‘Melt’… Hang on, is this what I think it’s about? Suddenly, it becomes clear that this is a song about premature ejaculation. These cool, rock and roll kids with a ‘compelling image’ and ‘sign along choruses’ are singing a song about a very intimate vulnerability. I had Heyrocco down as brash and slightly arrogant Americans but here they are revealing something completely different.
I’m still not sure that they’ll be entirely my cup of tea. I might be blown away.
But (and I’m sorry for the use of a rather obvious pun here) next Monday cannot come soon enough…..