“When booze was new its highs were true
But now the weekend is all you do
And all the highs just lie to you”
It’s another Saturday night out in Alicante. As the alcohol flows our guard drops and we both take risks that sobriety would have warned against.
We temporarily forget that there’s a global pandemic going on as we freely chat with cynical men from the North. They don’t believe they’re in danger and neither should we.
Beers and shots are downed as we sympathise with the lad from Denmark who’s just had his laptop stolen from beside him. I buy a bongo, a cheap drum with garish decoration from a man selling all sorts of tat to impressionable tourists.
Much drink is imbibed. It’s a night of high jinx, insane spirit and bargain booze. The bars are instructed to close at 1AM but by then we’ve had our fill. And we know about it in the morning when our heads throb.
I dare say that Bargain Booze, the cheap liquor store back in the UK, has been doing quite well over the last months. Certainly, the tales in the media of the chain’s financial vulnerability seem to have abated since it was taken over a couple of years back. A model of business where location is everything, you’ll find these stores on the edge and in the heart of mass conurbations. With pub hours reduced, the Bargain Booze shops now become the social hubs for many.
The BOBS (Best of British Suicide) from Brighton have written an off-kilter ode to Bargain Booze. I’m not sure if this is directly about the store or more about the culture that we live in that both celebrates and demonises drinking depending upon your social class.
Whatever, it’s a playful piece calling upon the frantic staccato of the Cardiacs before developing into a sort of punky Britpop four-pints-in chorus. Here we have a song that in the space of three minutes captures the highs and lows of drinking alcohol – joyful, spiky, wayward and carefree in a couple of shots.
Even if the music is not entirely your thing (what are you, a teetotaller?), the video will surely make you smile with its stop-motion antics. Who knew that bottle openers and corkscrews had so much rhythm?
Bargain Booze is a tune to lock-in to – and with this release, The BOBS declare themselves as ones to watch.