SHYAWAY – Smile For The Camera

I have friends who hate having their photo taken. So eager are they to avoid the pose for the camera that they concoct increasingly varied tales as to why they can’t be pictured. They’ll insist on taking the snap themselves or they’ll go and hide in the toilet. If push comes to shove and they have to be in a group shot, they’ll stand right at the edge and definitely behind a taller friend so that their image stands a chance of being masked. “It’s a thing from childhood”, they say when quizzed about their behaviour.

I suppose those friends that actively shy away from the camera are refreshing when compared to those who hog the limelight. These are the people with more selfie sticks than rooms in their house. Every day and sometimes every hour, they declare their need for attention and adoration by posting a new pic of themselves onto their social media channel of choice. I think, of the two extremes, I’m more in this camp. But, I do check myself from time to time. And I don’t even have an Instagram account.

‘Smile For The Camera’ by SHYAWAY is a fun and perky piece of pop for your Sunday morning delight. It takes a jocular swipe at the self-absorption that comes from being too dependent on your photo content. Bouncing along with intent, this is clever pop that can’t fail to get under your skin.

SHYAWAY is the stage name of Adam Macaulay, a multi-talented musician/songwriter from Brighton. He tells me that he’s currently scoring for a string quartet and woodwind ensemble when we exchange a couple of mails in advance of this piece being published. He leaves one in no doubt on which side of the selfie fence he sits.

“We should eschew social media and this self-worshipping lifestyle; focus on the life we’re actually living right now as opposed to the carefully curated online one.“, says Adam. “Either that or we just do what Kim Kardashian does; shake our ass for the masses and smile for the camera.”