Apteekii – What’s Real? & Secrets.

Regular readers of Sonic Breakfast will know that I’ve been drawn to tales of adaptation and flexibility in the past months. The last year has been a global nightmare and many of us have just put our heads in our hands and screamed at it all. There’s nothing wrong with that. Others have used the shit situation to their advantage; they’ve got on with things despite the bum set of cards dealt. Those people deserve much respect.

I suspect that David Gane falls into that camp. A touring technician for some top stars (Lana Del Rey anyone), the collapse of the live industry hit him hard. But, to fill that void, he got in touch with mates, Mark and Matt, to jump-start a fledgling project back into life. The world now has two tracks from Apteekii to savour with a full EP to follow next month. Ever up for the challenge, the entire EP was recorded remotely with the trio being in separate locations; David and Mark are just down the road from here in Cambridge with Matt residing up in Stamford.

 

You wouldn’t know that this is the product of different studios; there are no obvious cracks in the seams with Apteekii. Take the first song of theirs that I heard – What’s Real’s a neat comment about fake news and the ridiculousness of Donald Trump. It’s impeccably performed pop, a statement that says we’re confident in what we’re doing and we think you’ll approve. Apteekii’s most recent single, Secrets, grows from this base; an enduring riff and a song all about the moment when living a lie becomes too much. 

Apteekii get their name from the Finnish word for ‘pharmacy’. “We like the idea of music being a medicine, and bands or artists taking on the role as a kind of drug store/pharmacy.“, they mention in their press releases. I like that idea as well. These two tracks are definitely painkillers; sometimes soothing and always offering a decent distraction from the difficult stuff that’s going on. 

 

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